EMBATTLED CLOTHING
CLIENT BRIEF
Embattled is a fashion brand inspired by streetwear and cyberpunk fashion. They carry an assortment of items - joggers, hats, outerwear, face masks, tanks, and t-shirts. Embattled came to Live Art Love for a digital look book, video and photography campaign. With a mission of using the content on their website, social media and throughout their advertisements. For the images they wanted a city and urban vibe intertwining the futuristic aspects of their brand. Think Blade Runner aesthetic.
Live Art Love went into this project knowing that we wanted to give the fashion films a cinematic look. With numerous shoot days to get the most footage to edit into multiple short fashion films. Live Art Love worked for a month before moving into production. Working with the client to get the vision right. Sharing mood boards and reels to showcase the direction. Live Art Love scouted locations taking photos and sending them to the client for approval.
Live Art Love casted talent that fit the roles and worked with a small crew over the course of two shooting days. Shooting in studios in Downtown Los Angeles and West Los Angeles.
During the editing process Live Art Love worked in conjunction with Embattled’s graphic design team to give a futuristic flow to the footage.
LOOKBOOK
USAGE
The images have been used on Embattled’s website, social media and e-commerce pages. To bring further awareness to the brand. They trust Live Art Love in getting the high quality images they need in a timely matter. We will be shooting content for them regularly as they add new inventory to their site.