camera review

Fuji Vs Sony

Model shot with a Fuji X100F

Model shot with a Fuji X100F

Model shot with Sony A7 III

Model shot with Sony A7 III

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Fuji vs Sony. There is a lot of buzz around the Fuji cameras lately. Which is funny because everyone is acting as though the Fuji brand has always been a favorite. Let’s be real when you think of Fuji you remember the film you put in a camera. You don’t think about the brand identifying with the physical cameras. I’m going to compare the Fuji X100F to the Sony A7III.

What I liked about the Fuji X100F?

We recently got our hands on the Fuji X100F to see if the hype lives up to the camera. For specs, this camera has a good blend. The 24 megapixels mixed with the Fuji color science give a great crisp image. The body of the camera is lightweight and has an old-school throwback design.

This camera is a good choice for street photography. It’s a fun camera that you’re going to want to take with you since it feels like you’re shooting on film. Even though it’s digital. There are manual shutter speed, ISO and aperture dial. This camera wants you to take your time in getting the shot. Which helps in strengthening your skills. This camera will force you to check the composition and your settings to get a killer shot.

The camera image quality in comparison with my Sony A7III is pretty nice. Both have good image quality. The Fuji X100F produces a more “film like” style of photography. It has a film emulation that uses Fuji film colors. One of my favorites to use was the classic chrome. You should play around with this function if you get your hands on this camera.

The dynamic range on the Fuji X100F surprised me. When I was editing in post-production it was holding up well when I pushed into the image. But, if you want a sharp image you want to stick with the Sony A7III or similar DSLR. Since the Fuji is attempting to emulate film, your image will be softer.

Model shot with Fuji X100F

Model shot with Fuji X100F

Model shot with Sony A7 III

Model shot with Sony A7 III

What I disliked about the Fuji X100F?

A few things I’m not a fan of when it comes to the Fuji 100XF. My number one issue is the fixed lens on the camera. The lens is a 35mm equivalent which is a functional all around lens. Yet, I wish I could have switched lenses a few times. I loved the image I was getting but felt limited with only one lens.

Another point I didn’t love was that this wasn’t a high-quality hybrid camera. There are not any video functions that are competitive with other cameras. It does shoot video, but only 1080p and issued 60p. The autofocus is also lacking - for video and photography. When the autofocus does lock on a subject it’s a bit slow. Which isn’t a deal breaker.

Model shot with Sony A7 III

Model shot with Sony A7 III

Model shot with Fuji X100F

Model shot with Fuji X100F

Should you buy the Fuji X100F?

To be honest, there's a lot of better cameras out there for the same price point. The Fuji X100F is about $1,200 the Sony A7 III is about $2,000. In addition the new Fuji XT3 which camera out at the end of last year is a way better all around photography and videography camera that cost $1,400. For the limitations, the Fuji X100F has you're better off spending a little more to get the Sony A7III or Fuji XT3.

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What are your thoughts on the Fuji X100F?

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